ANALYSIS OF GARLIC BUSINESS DEVELOPMENT STRATEGY IN SEMBALUN DISTRICT

Abstract

This study aims to determine the strategy for developing garlic farming in Sembalun District. This research uses the descriptive method. The research was conducted in Sembalun Village, Sembalun District because Sembalun District is the largest garlic production center in East Lombok. The results of data analysis on the SWOT diagram obtained coordinates 0.79; 0.87, which coordinates are in square 3, namely strategy stabilization. This strategy suggests that a stable situation can still be developed. The results of the SWOT analysis of the garlic farming development strategy obtained an IFAS value of 3.49 and an EFAS value of 3.30, and the right strategy in the garlic farming development strategy is a stabilization strategy.